Extension Group is a full-service marketing firm that attracts and maintains a diverse group of clients with various marketing needs in the U.S. Government Information Technology industry.

The Extension Record

Since our founding in June 2001, our top priority—and top accomplishment—has been achieving exceptional results for our clients despite such factors as wartime economic swings, migration of every-day business to remote environments, and the increased challenge of securing technology infrastructures from sophisticated cyber intrusions. Because trying times require a renewed level of creativity, ingenuity, and flexibility within traditional business strategies, Extension offers marketing solutions that complement our clients' existing resources.

The Extension Approach

Extension takes a slightly different approach to marketing than you'll find with traditional marketing and communications agencies. Instead of insisting on taking full control of the creative process, instead of butting heads with your internal marketing staff, instead of offering a "one-size-fits-all" marketing effort, Extension believes that it is critical to build on the infrastructure that already exists. In most cases, your marketing experts have achieved a significant level of success in developing and executing a marketing strategy. At Extension, we don't see any need to throw out the tried-and-true in order to inflate our egos or time sheets. What we do believe in is building on our clients' existing expertise to develop programs and strategies that empower them to better communicate and better interact with their customers—while maintaining full cooperation with and support of corporate objectives.

The Extension Expertise

As a full-service marketing firm, Extension was developed to fit collaboratively within any marketplace. However, our location in the heart of the East Coast Technology Corridor has naturally generated a team with strong expertise in the information technology, defense, and aerospace industries. This knowledge is reflected in our marketing/public relations campaigns and custom publications. For companies selling a technical product, our expertise can prove a saving grace, since the ability to translate highly technical specifications and requirements into plain but well-crafted verbiage can make the difference between a successful marketing effort and a failed one.